Our Journey to the Cloud was extremely well received by all of our partners. From the initial idea through to the structure and design, we were very pleased with the end result and hopefully helped spread some Xmas cheer to our clients.
Claire Ginn, Partner Marketing Manager
Christmas brings a communication blizzard; but despite treacherous conditions we helped VMware get an important message to their partners.
VMware's success depends in part on their partners - the businesses who use VMware products as part of their own offer.
To get the most from these valuable relationships VMware needs a single, clear channel of communication with its partners. This they have - it's an extranet called Partner Central. The challenge is to coax as many partners as possible to sign in to it.
This is what we sought - and succeeded - to do under cover of Christmas 2010 and 2011. Alongside marketing agency Pefectly Picked, we designed and built the Festive Journey to the Cloud, a thoroughly diverting interactive quiz with rather fine prizes.
We cut through the Christmas noise, getting more than 3,000 of VMware's business-to-business partners involved - and nudging a good number of them towards the Partner Central extranet.
In tune with the Float way, the Festive Journey to The Cloud
looks beautiful and played beautifully too.
